Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media .

Definition: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.

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Many thanks to Cyclops from MySpacePros! Here is a list of the top 200 social networking websites. The list is not in any particular order, but is extremely

Last week I asked for nominations for the best papers in the field of social marketing. Prizes were offered for any nominations that were unfamiliar to me.

This post explores expert opinion on what makes a successful social media marketer and comes down to engagement, creativity, and community.

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This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline. This is still a work

Abstract. Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach.

Some optimistic news today in a study dug up by eMarketer: lots of small businesses plan to increase their spending on social network marketing in 2009. I

Network Visualization Resources Short Summaries. Social Network References (Academic Bibliography) email references pdf file. Adler, P., & Kwon, S. (2002).

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